SEM/PPC

Keyword research and optimization
Building PPC search strategy with optimal budget allocation between brand, generic, competitors and shopping campaigns.
product
RLSA strategy based on online and offline data
Data analysis and advanced reporting for real-time optimization and decision making

SOCIAL MEDIA/MARKETING

Eextensive experience in advanced targeting methods, working with custom audience data, lookalikes predictive models.
Creating and managing eCommerce advanced features such as Dynamic Product Ads and product feeds.
Managing full funnel campaigns from creating awareness up to driving to action and managing retention.

PROGRAMMATIC /MEDIA

Buying and Serving Media in Advanced Programmatic Systems (DV 360 / Appnexus / Artimedia)
Audience profiling and targeting.
Combining direct programmatic deals in premium publisher with open auction media buying.
Holistic campaign management on multi-platform and multi-device campaigns.
Advanced data analysis for real time optimization.

ANALYTICS & DATA

MANAGEMENT

Audience segmentation and user behaviour.
Conversion rate optimization (CRO).
Data Visualization, live dashboards and automated reports.
API Integrations.
Google Tag Manager management.
LTV and predictive churn models.
Analysing and creating cross platform user journey campaigns.

E-COMMERCE

Creating and managing eCommerce websites on WooCommerce, Shopify, Magento and more.
Creating and Managing Amazon stores.
Hands-on full project management, from initial establishment to ongoing management.
Business process review (BPR).
Creating marketing plans and setting business goals.
Creating digital media strategy.

CREATIVE & STUDIO

Graphic and creative design.
UX/UI for websites and apps.
Video and animation productions.
Fast SLA suitable for eCommerce and performance marketing

CONTENT MARKETING

Content strategy.
Content Strategy and management of Facebook pages, Instagram, YouTube, LinkedIn, Pinterest, and Blogs.
Influencer marketing.
Producing Video, text, infographic, Questionnaires and quizzes.
Managing Outbrain and Taboola content promotion campaigns.

SEO /ASO

Keyword research and analysis.
Link building and monitoring.
App Store Optimization on Android and Apple (ASO).
Reputation management of organic results.
Google penalizing site extraction

MOBILE & WEB DEVELOPMENT

Technological consultant for marketing challenges.
Creating technical Specifications.
Full Project management.
Mobile apps & website development.
Implementations and Integrations.